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MBA CASE STUDY: How Orabrush got into Walmartorabrush.com Orabrush is the first product to go from no sales online or offline, to nationwide retail distribution just using YouTube. When we started Orabrush a couple years ago, we assumed that Walmart would be the LAST store we would make it into. Surprisingly they were the most innovative of all National US chains.. This is the story of how it happened. Two years ago seventy five-year-old inventor Dr. Bob teamed up with some college students to try to figure out how to sell his tongue cleaner online. They figured out using YouTube how to effectively sell the Orabrush on the Internet. We sold almost a million of these. But even after tens of thousands of comments on our YouTube channel asking if they could buy Orabrush in major stores, we were still having a hard time getting a hold of major retailers like Wal-Mart. One of the Wal-Mart store managers had seen our videos, became familiar with Orabrush, ordered an Orabrush and used it for several months. After that he wanted to have Orabrush in his stores so he contacted us and said, "Hey, I'd love to carry your tongue cleaner in my store." Some Wal-Mart managers from other stores were going on a store tour and they went through his Wal-Mart, saw our display and were so impressed by just the display that they all wanted it as well. So within about two or three weeks we had 20 Wal-Mart stores carrying Orabrush. The sales here in Utah were so good that we knew it was time to get in touch with Wal-Mart headquarters to do a ... | ||||
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